Sheron Cheung
The theme of ‘No Other Name’ for Easter prompted the brand design to be to the point and bold, in order to catch people’s eyes. Focusing on the Name of Jesus and nothing else.
The invitation design was inspired by the need of simplicity (something that congregants can easily give to others), while still giving a premium experience when received. The design combines both envelope and card together. Details like printing on 350gsm, having ‘Jesus’ debossed, and choosing a paper type with more grain, were choices made to evoke a sense of care and importance.