Sheron Cheung
Branding | Graphic Design | Photography
The vision of a church is similar to a manifesto: it’s a ‘public declaration of principles, policies, or intentions’.
In 2022, the world was coming out of covid and the leadership wanted to rally the congregation together and cast a clearer vision of the future for the church. They wanted to reveal new information of the running of the church, new church plants and changes in structure.
To support this, I developed a brand identity that feels established, formal, and grounded. All print material would look like an official manifesto or official documents and only using black and white so there would be no distractions. I used the globe shape to match the church’s mission at the time: To disciple all nations. This was a global scale vision.